What's in it

Answer a few questions and get a tracking plan: which events to send, with what properties, and why. Then add an SDK or the REST API.

• Tracking plan for your businessLive
• REST API for serversLive
• JavaScript / React Native, Android, iOS and Flutter SDKsBuilt and tested; provided at onboarding until they are on npm, Maven Central, pub.dev and Swift Package Manager.Beta

Every event is checked against your plan on arrival. Development, staging and production each have their own keys, so they never mix.

• Live event debugger and validationLive
• Implementation scoreLive
• Consent, data export and deletionLive

Trends, users and revenue from the events you already send, with dashboards that you can start from a ready-made template.

• Overview, trends and usersLive
• Revenue and activationLive
• Dashboards and saved reportsLive

Build a funnel from any events and see the conversion and drop-off between steps, split by platform or limited to one audience.

• FunnelsLive

Of the people who started on a given day, see how many came back N days later, either for all your users or for one chosen audience.

• RetentionLive

Define people once by what they did and who they are, then reuse that audience across your reports, users, campaigns and flows.

• AudiencesLive

Send a campaign to an audience or build a flow that reacts to what people do, then let a conversion goal show you whether it worked.

• Campaigns and flows with goalsLive
• Push, email and WhatsAppSent through your own Firebase / APNs, Resend and WhatsApp Business accounts, so your users see your name.Live
• In-app messagesDelivered through the API for now; the SDKs don't display them yet.Beta
• Acquisition: sources, attribution, tracking links and QR codesLast-touch attribution built from your own event stream. Not a full mobile measurement partner (MMP).Beta
• Deep links that open your appDeferred links after a fresh install work only through our API for now.Beta
• A/B tests of screens and featuresResults with significance are built. Only the JavaScript SDK has getVariant; other apps call our API.Beta